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Writes social copy, creates assets, and develops social strategy for social platforms and publishers including Twitter, Facebook, Instagram, LinkedIn, Apple News, and other platforms. Collaborates with the design, photography, web production, and editorial teams to generate a variety of social-only or social-first content for WIRED’s platforms, specifically focusing on creating visual assets (illustrations, videos, behind-the-scenes content, photographs, etc.) that enhance WIRED’s storytelling as a brand. Coordinates the rollout of WIRED’s monthly print magazine across various social media platforms in conjunction with the web production team and the print editorial staff. Curates WIRED’s Instagram feed, often working with external photographers and artists to find and cross-post relevant social-first content that does not have a home on WIRED’s website.
Pitches, reports, and writes for WIRED’s website and print magazine, specifically focusing on stories that run under WIRED’s ‘Culture’ vertical.
Assisted the Alpha (Front of Book) editorial team with a variety of administrative and editorial research tasks. Pitched, reported, and wrote for the monthly print edition of WIRED magazine as well as the WIRED website. Worked with WIRED’s social media team to write copy and develop stories for Google’s STAMP (later renamed AMP) platform.
Utilized creative promotional techniques to maintain and develop CAP’s social media presence on Facebook, Tumblr, Twitter, and Instagram by composing posts on CAP content as well as curating related content from other organizations to share on CAP accounts. Summarized and evaluated social media analytics to assess post performance and to improve effectiveness of outreach.